Senior Brand & Marketing Manager

Trade · Sydney NSW, Australia · Full-Time · $80,000/yr

For a senior marketer who wants to shape a brand from the ground up, this role offers real scope: helping launch a new premium automotive brand in Australia. The business wants a commercially focused Senior Marketing Manager to convert a global brand proposition into a differentiated local market presence, influencing brand strategy and customer perception along the way.

Working closely with senior leadership, you will lay the marketing foundations, from market-entry strategy and launch programs to digital engagement, retail experiences and customer lifecycle programs. It is a strong long-term career step for professionals from India and elsewhere who move confidently between strategy and execution.

Key Responsibilities

Convert global brand direction into marketing initiatives that resonate locally in Australia
Own the Australian marketing strategy from development through execution, and build annual plans around brand growth, customer acquisition and commercial performance
Steer launch strategies for the brand, vehicles, model variants and new propositions, partnering with PR and communications teams to support launches and protect brand reputation
Create integrated campaigns across digital, social, media, CRM, content, experiential and retail channels, and manage the media strategy, channel planning and campaign performance behind them
Lift brand awareness, market consideration and customer demand through customer-focused programs across acquisition, engagement, conversion and retention
Apply market research, customer insights and competitor intelligence when making marketing decisions
Develop premium events, partnerships, sponsorships and customer activations
Build dealer and retail marketing initiatives that support sales performance and brand consistency, collaborating with sales, product, aftersales, customer experience and network teams
Direct creative, media, digital and specialist agencies, setting clear briefs, timelines, deliverables and performance expectations
Own marketing budgets and the effective allocation of resources
Measure campaign outcomes, brief senior leadership on performance and identify improvements in customer engagement, campaign effectiveness and return on investment
Establish practical marketing processes, frameworks and reporting structures that help the marketing function scale as the business expands

Requirements & Eligibility

Strong senior-level background spanning brand, product, integrated or strategic marketing
A proven history of multi-channel marketing campaigns that succeeded
Background in automotive or in another premium, luxury or high-consideration consumer category
Experience in technology, travel, financial services, premium consumer goods or related industries will also be considered
Strong grasp of how Australian consumers think and how the competitive marketplace works
Having supported a new brand, product, market entry or major commercial launch is advantageous
Strong command of brand development, digital marketing, CRM, media, content and experiential marketing
Can link long-term brand strategy to short-term commercial objectives and has adapted global or regional marketing strategies to suit local markets
Strong financial and commercial acumen, with marketing budget management experience
Demonstrated capability in managing agencies, suppliers and external partners
Excellent communicator and presenter with strong stakeholder-management capabilities
Able to influence senior stakeholders and collaborate effectively across multiple functions
Strong organisational and project management skills, and at home in a fast-moving setting where processes and priorities keep evolving
Proactive, commercially minded and highly accountable in approach
Tertiary qualification relevant to the role in Marketing, Business, Communications or a related field
Australian work rights or eligibility for employer-sponsored employment, plus the ability and willingness to work within the nominated Australian state
Sponsorship available for a suitably qualified candidate

Apply: jobs@migratejobs.in · WhatsApp